Nobody Is Using Your App Because Nobody Knows Who You Are

Someone tweets that they have been coding something behind the scenes that the world has never seen. I read that and I think, come down.

I am not trying to put anybody down. It is exciting. I get it. I see it on YouTube, I see it on X every day. But the pattern is always the same. First they think they are geniuses.

8:45

“First they think they're geniuses. I'm like, come down.”

The code is the easy part

Developers can be good at coding these things. Engineers can be good at designing them. Then comes the part that decides whether anyone ever uses it.

That is where media matters. Being on social. Some behind the scenes. A podcast. Those things are helpful, and most builders skip all of them.

9:42

“The marketing aspect, the media aspect, that's another monster.”

Talking to a camera is hard. Talking to a person is not.

When you talk straight into a camera it gets uncomfortable. You lose your thoughts. You need coaching. You need reps.

13:04

“When you're talking to the camera it becomes a little uncomfortable.”

A podcast is easier for someone who has never built a personal brand. It is easy for me to talk about what I believe, my hobbies, my companies, my passion, my obstacles, my challenges. Eventually you get better. Then talking straight to the camera gets easier too.

I tell everyone the same thing before we roll. Relax. Bring your drink. Be casual. Be you. The only exception is the client who wants the formal look, like an insurance company, and we can do that too.

How I actually use a teleprompter

I do not read the whole script straight through. I segment it by blocks. I read one block, I stop, then I start the next one.

14:25

“What I usually do is I segment it by blocks.”

The stop is the instruction. The AI video editor reads that gap and knows to drop in a slide, an intro, or an animation before the next segment. Hey guys, welcome to another podcast, today I am talking about A, B and C. Stop. Next block.

It is training, not a prompt

The AI assisted editing works because I trained it on fifteen years of video editing. That is where it comes from. A friend of mine told me he created an AI video editor.

What that training buys you is speed. What takes days for a team of video editors, the agents turn around. They cut the content for Instagram, TikTok and YouTube Shorts, and they handle publishing on YouTube, Spotify and Apple Podcasts.

Six months is not a test

I know it is not a small investment. I tell my clients the same thing every time. You have to stick with it. One recording gives you tons of content. You can post for thirty days off a single podcast.

Most people get six months in and start saying they are not getting views, they are not getting likes. I hate that. Do not tell me you are chasing the views. You stay consistent for years.

20:04

“You got to stick with it.”

The hidden gem problem

Long Beach, New York has about thirty five thousand people and we are still disconnected. People ask me where Bridgeworks is and have no idea. Then I say it is near the tennis bubbles, or across the bridge, and suddenly they know the building. Good space, good parking, good location, and people still do not pay attention.

The other thing I like here is the size. Most fitness and wellness spaces in town are small, so you are limited to the same kind of event. And most local places treat it as a transaction. Come here, here is your event, get out, next event.